Conducting An Online Focus Group

Authors

Jeanine Stancanelli, Sage CollegesFollow

Abstract

Traditionally, focus groups have been conducted in person using the face-to-face format. However, improvements in technology have resulted in the emergence of the online focus groups. Online focus groups are an extension of traditional focus groups, which have been utilized in qualitative research for decades and, for the most part, the principles are consistent with traditional focus groups. Learning to conduct online focus groups requires the researcher to delve into the literature on traditional focus groups, as having a thorough understanding of traditional focus groups is paramount. After gaining a sufficient understanding of traditional focus groups, the researcher can explore journal articles and video clips addressing the nuances of online focus groups.

Keywords

Qualitative Research, Focus Group, Online Focus Group, and Traditional Face-to-Face Focus Groups

Publication Date

5-1-2010

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2010.1179

Recommended APA Citation

Stancanelli, J. (2010). Conducting An Online Focus Group. The Qualitative Report, 15(3), 761-765. https://doi.org/10.46743/2160-3715/2010.1179