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The use of focus groups may provide researchers with important insights into research questions via participant discussion and interaction. As a human services practitioner and researcher, I became interested in learning how to conduct focus groups in order to apply these steps to my research and gain valuable insights about the human experience that the focus group interaction aims to bring to light. In this review, I will highlight the steps that I took to learn to conduct focus group research and through my experience I hope that readers gain familiarity and clarity into this unique qualitative research approach.
Focus Groups, Qualitative Research, How-to-Guide.
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Recommended APA Citation
Rio-Roberts, M. D. (2009). How I Learned to Conduct Focus Groups. The Qualitative Report, 14(3), 198-201. https://doi.org/10.46743/2160-3715/2009.2849
Quantitative, Qualitative, Comparative, and Historical Methodologies Commons, Social Statistics Commons
Original volume and issue number from The Qualitative Weekly, an offshoot publication of The Qualitative Report which has been folded into the primary journal: Volume 2, Issue 34