In this article the story of 11 male psychotherapeutic patients with low self- esteem is told within the context of the research process. The literature suggests that the concept of “self-esteem” has a significant influence on the way an individual experiences his/her world. Therefore, the meaning that the psychotherapeutic patients associated with negative and positive labels, as it relates to self-esteem, was examined using grounded theory. The main storyline is conceptualized as follows; negative suggestion from the patient’s past leads to low self-esteem which is, within his emotional problematics and by means of a negative thinking scheme, unhealthily handled. Therapy from a medical hypno-analytical perspective is used to replace negative labels by facilitating the attachment of positive meaning to his self-esteem.


Grounded Theory, Holism, Hypnotherapy, Labeling Theory, Meaning, Medical Hypno-Analytical Approach, Negative Labels, Positive Labels, Psychotherapy Patients, Qualitative Research, Self-Esteem, Self-Esteem Induction, Understanding

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