HCBE Faculty Presentations
Title
Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials
Event Location / Date(s)
New Orleans, LA / 2014
Document Type
Conference Proceeding
Presentation Date
2014
Conference Name / Publication Title
Society for Marketing Advances Annual Conference
NSUWorks Citation
Petrescu, Maria and Gironda, John, "Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials" (2014). HCBE Faculty Presentations. 832.
https://nsuworks.nova.edu/hcbe_facpres/832
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