Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials

Event Location / Date(s)

New Orleans, LA / 2014

Event Name / Location

Society for Marketing Advances Annual Conference

Presentation Date

2014

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow
John Gironda, Nova Southeastern UniversityFollow

NSUWorks Citation

Petrescu, Maria and Gironda, John, "Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials" (2014). HCBE Faculty Presentations. 832.
https://nsuworks.nova.edu/hcbe_facpres/832