HCBE Faculty Presentations
Title
Consumer Conformity and Susceptibility to Interpersonal Influence
Event Location / Date(s)
Bournemouth, UK / 2014
Document Type
Conference Proceeding
Presentation Date
2014
Conference Name / Publication Title
Academy of Marketing Conference
NSUWorks Citation
Petrescu, Maria, "Consumer Conformity and Susceptibility to Interpersonal Influence" (2014). HCBE Faculty Presentations. 831.
https://nsuworks.nova.edu/hcbe_facpres/831
COinS