Consumer Conformity and Susceptibility to Interpersonal Influence

Event Location / Date(s)

Bournemouth, UK / 2014

Event Name / Location

Academy of Marketing Conference

Presentation Date

2014

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow

NSUWorks Citation

Petrescu, Maria, "Consumer Conformity and Susceptibility to Interpersonal Influence" (2014). HCBE Faculty Presentations. 831.
https://nsuworks.nova.edu/hcbe_facpres/831