Influence of Religion and Religiosity on Consumer Behavior - An Integrative Model

Event Location / Date(s)

Orlando, Florida, United States

Event Name / Location

Society for Marketing Advances

Presentation Date

2012

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Maria Petrescu, Barry UniversityFollow

Description

Using the consumer socialization theory and traditional models of consumer behavior, we formulate an integrative model representing the influences of religious affiliation and religiosity on consumer behavior, through modeling, reinforcement and social interaction. We analyze religion as religious denomination that includes a system of symbols that produces a system or values and norms, influencing conceptions of life. The study focuses on the concept of religiosity, in terms of individual level of spiritual commitment or religious affiliation. We propose that religiosity and religious affiliation, including related reference groups, influence attitudes, cognition and consumer behavior. The key contribution of this study is its potential to integrate the effects of religion and religiosity on consumer behavior.

NSUWorks Citation

Petrescu, Maria, "Influence of Religion and Religiosity on Consumer Behavior - An Integrative Model" (2012). HCBE Faculty Presentations. 828.
https://nsuworks.nova.edu/hcbe_facpres/828