HCBE Faculty Presentations
Title
The Impact of Internal Brand Marketing on Job Satisfaction, Brand Commitment and Turnover Intention
Event Location / Date(s)
Salerno, Italy / 2013
Document Type
Conference Proceeding
Presentation Date
2013
Conference Name / Publication Title
18th International Conference on Corporate and Marketing Communication Responsible Communication
NSUWorks Citation
Yurova, Yuliya V.; du Preez, R.; and Bendixen, Michael, "The Impact of Internal Brand Marketing on Job Satisfaction, Brand Commitment and Turnover Intention" (2013). HCBE Faculty Presentations. 778.
https://nsuworks.nova.edu/hcbe_facpres/778
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