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HCBE Faculty Presentations
The Relationship between Internal Brand Marketing, Brand Citizenship Behavior and Brand Commitment
Event Location / Date(s)
Salerno, Italy / 2013
Event Name / Location
18th International Conference on Corporate and Marketing Communication Responsible Communication
Presentation Date
2013
Document Type
Conference Proceeding
NSUWorks Citation
Yurova, Yuliya V.; du Preez, R.; and Bendixen, Michael, "The Relationship between Internal Brand Marketing, Brand Citizenship Behavior and Brand Commitment" (2013). HCBE Faculty Presentations. 777.
https://nsuworks.nova.edu/hcbe_facpres/777
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