The Relationship between Internal Brand Marketing, Brand Citizenship Behavior and Brand Commitment

Event Location / Date(s)

Salerno, Italy / 2013

Event Name / Location

18th International Conference on Corporate and Marketing Communication Responsible Communication

Presentation Date

2013

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Yuliya V. Yurova, Nova Southeastern UniversityFollow
R. du Preez
Michael Bendixen, Nova Southeastern UniversityFollow

NSUWorks Citation

Yurova, Yuliya V.; du Preez, R.; and Bendixen, Michael, "The Relationship between Internal Brand Marketing, Brand Citizenship Behavior and Brand Commitment" (2013). HCBE Faculty Presentations. 777.
https://nsuworks.nova.edu/hcbe_facpres/777