Sense Making in Emerging Markets

Event Location / Date(s)

Southern Management Association 2012 Meeting/Fort Lauderdale, FL

Event Name / Location

Program for the Southern Management Association Meeting

Presentation Date

1-1-2012

Document Type

Panel Discussion

Presenter(s) / Author(s)

Stephanie E. Newell, Eastern Michigan University
Kunal Banerji, Eastern Michigan University
Ruth Clarke, Nova Southeastern UniversityFollow
La Verne Hairston Higgins, Eastern Michigan University
Linda Isenhour, Eastern Michigan University
Marcilio Rodrigues Machado, Fucape Business School
Fraya Wagner-Marsh, Eastern Michigan University

Description

In this panel discussion we look at the evolution of new forms of business models in emerging economies in light of institutional voids and the opportunities those voids afford. Specifically, this session looks at the case of successful multinationals in three emerging markets India, China and Brazil. We explore the manner in which top management was able to create new business models that take advantage of the institutional voids in these markets. We analyze the evolution of these business model through the concept of sense making (Weick, 1995). Finally we propose a model of business model innovation in emerging markets.

First Page

37

Last Page

37

Comments

Conference Website

NSUWorks Citation

Newell, Stephanie E.; Banerji, Kunal; Clarke, Ruth; Hairston Higgins, La Verne; Isenhour, Linda; Rodrigues Machado, Marcilio; and Wagner-Marsh, Fraya, "Sense Making in Emerging Markets" (2012). HCBE Faculty Presentations. 596.
https://nsuworks.nova.edu/hcbe_facpres/596