HCBE Faculty Presentations
Title
Reputation and Risk in the B2B Market
Event Location / Date(s)
ESADE, Barcelona, Spain
Document Type
Colloquium
Presentation Date
9-4-2010
Conference Name / Publication Title
6th International Conference of the Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group
NSUWorks Citation
Abratt, Russell, "Reputation and Risk in the B2B Market" (2010). HCBE Faculty Presentations. 1061.
https://nsuworks.nova.edu/hcbe_facpres/1061
COinS
Comments
Citation details to be verified.