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HCBE Faculty Presentations
The 4P-4R Framework: The Marketing Mix for Knowledge Products
Event Location / Date(s)
Atlanta, GA
Event Name / Location
Marketing in Transition: Responses to Drastic Change, ISBM-CBIM Joint Conference
Presentation Date
1-1-1997
Document Type
Conference Presentation
NSUWorks Citation
Abratt, Russell, "The 4P-4R Framework: The Marketing Mix for Knowledge Products" (1997). HCBE Faculty Presentations. 1054.
https://nsuworks.nova.edu/hcbe_facpres/1054
COinS
Comments
Citation details to be verified.