The 4P-4R Framework: The Marketing Mix for Knowledge Products

Event Location / Date(s)

Atlanta, GA

Event Name / Location

Marketing in Transition: Responses to Drastic Change, ISBM-CBIM Joint Conference

Presentation Date

1-1-1997

Document Type

Conference Presentation

Presenter(s) / Author(s)

Russell Abratt, Nova Southeastern UniversityFollow

Comments

Citation details to be verified.

NSUWorks Citation

Abratt, Russell, "The 4P-4R Framework: The Marketing Mix for Knowledge Products" (1997). HCBE Faculty Presentations. 1054.
https://nsuworks.nova.edu/hcbe_facpres/1054