Knowledge Products: Their Conceptualisation and Properties

Event Location / Date(s)

Atlanta, GA / 1997

Event Name / Location

Marketing in Transition: Responses to Drastic Change, ISBM-CBIM Joint Conference

Presentation Date

1997

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Michael Bendixen, Nova Southeastern UniversityFollow
H. Myres

NSUWorks Citation

Bendixen, Michael and Myres, H., "Knowledge Products: Their Conceptualisation and Properties" (1997). HCBE Faculty Presentations. 878.
https://nsuworks.nova.edu/hcbe_facpres/878