HCBE Faculty Books and Book Chapters
Chapter Title/Book Title
Building Corporate Identity, Corporate Brands and Reputation
Book Title
Brand Management
Files
Document Type
Book Chapter
ISBN
9781775780335
Publication Date
2011
Publisher
Pearson
City
Cape Town, South Africa
Disciplines
Business
NSUWorks Citation
Abratt, Russell, "Building Corporate Identity, Corporate Brands and Reputation" (2011). HCBE Faculty Books and Book Chapters. 188.
https://nsuworks.nova.edu/hcbe_facbooks/188