Building corporate identity, corporate brands and reputation

Book Title

Brand management

Author(s)

Russell Abratt, Nova Southeastern UniversityFollow

ORCID ID

Rusell Abratt0000-0002-5385-0936

Document Type

Book Chapter

ISBN

9781775780335

Publication Date

2011

Editors

Klopper, H.B., North, E.

Publisher

Pearson Education

City

Cape Town, South Africa

Disciplines

Business

NSUWorks Citation

Abratt, Russell, "Building corporate identity, corporate brands and reputation" (2011). HCBE Faculty Books and Book Chapters. 188.
https://nsuworks.nova.edu/hcbe_facbooks/188

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