HCBE Faculty Books and Book Chapters
Forecasting informed trading at merger announcements: The use of liquidity trading
Book Title
Advances in business and management forecasting, Volume 6
ORCID ID
Rebecca Abraham 0000-0002-3144-7759
Document Type
Book Chapter
ISBN
9781848555488
Publication Date
2009
Editors
Lawrence, K.D., Klimberg, R.K.
Edition
6
Keywords
Business forecasting, Industrial management - forecasting
Description
[Book Description]
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
Publisher
Emerald Group Publishing
City
Leeds, UK
Disciplines
Business
NSUWorks Citation
Abraham, Rebecca and Harrington, Charlie W., "Forecasting informed trading at merger announcements: The use of liquidity trading" (2009). HCBE Faculty Books and Book Chapters. 181.
https://nsuworks.nova.edu/hcbe_facbooks/181