Finding and Developing Customers
Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business
Franchising 101 is a thoughtful, thorough guide that offers advice on everything you need to know about evaluating, buying, and growing a franchise - from choosing the right franchise to handling taxes and banks to keeping records.
Dearborn Trade Publishing
Babcock, Cheryl, "Finding and Developing Customers" (1998). HCBE Faculty Books and Book Chapters. 132.