HCBE Faculty Articles

Title

A Framework for Concentric Diversification through Sustainable Competitive Advantage

Document Type

Article

Date

2003

Publication Title

Management Decision

ISSN or ISBN

0025-1747

Volume

41

Issue

4

First Page

362

Last Page

371

Description

This article investigates the issue of diversification around the core business, namely concentric diversification. There have been many diversification failures reported over the last few decades. Little guidance has been available to firms who plan to diversify in order to grow. The literature relating to competitive advantage, sustainable competitive advantage, and concentric diversification is reviewed. A process is then presented to help managers make sound strategic diversification decisions, thus reducing the risk of failure.

DOI

10.1108/00251740310468031

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