HCBE Faculty Articles
Title
A Framework for Concentric Diversification through Sustainable Competitive Advantage
Document Type
Article
Publication Date
2003
Publication Title
Management Decision
ISSN or ISBN
0025-1747
Volume
41
Issue/Number
4
First Page
362
Last Page
371
Abstract/Excerpt
This article investigates the issue of diversification around the core business, namely concentric diversification. There have been many diversification failures reported over the last few decades. Little guidance has been available to firms who plan to diversify in order to grow. The literature relating to competitive advantage, sustainable competitive advantage, and concentric diversification is reviewed. A process is then presented to help managers make sound strategic diversification decisions, thus reducing the risk of failure.
DOI
10.1108/00251740310468031
NSUWorks Citation
Rijamampianina, Rasoava; Abratt, Russell; and February, Yumiko, "A Framework for Concentric Diversification through Sustainable Competitive Advantage" (2003). HCBE Faculty Articles. 984.
https://nsuworks.nova.edu/hcbe_facarticles/984
