A Framework for Concentric Diversification through Sustainable Competitive Advantage

Author(s)

Rasoava Rijamampianina, University of the Witwatersrand, Johannesburg
Russell Abratt, Nova Southeastern UniversityFollow
Yumiko February, University of the Witwatersrand, Johannesburg

ORCID

Rusell Abratt0000-0002-5385-0936

Document Type

Article

Publication Title

Management Decision

ISSN

0025-1747

Publication Date

2003

Abstract/Excerpt

This article investigates the issue of diversification around the core business, namely concentric diversification. There have been many diversification failures reported over the last few decades. Little guidance has been available to firms who plan to diversify in order to grow. The literature relating to competitive advantage, sustainable competitive advantage, and concentric diversification is reviewed. A process is then presented to help managers make sound strategic diversification decisions, thus reducing the risk of failure.

DOI

https://doi.org/10.1108/00251740310468031

Volume

41

Issue

4

First Page

362

Last Page

371

NSUWorks Citation

Rijamampianina, Rasoava; Abratt, Russell; and February, Yumiko, "A Framework for Concentric Diversification through Sustainable Competitive Advantage" (2003). HCBE Faculty Articles. 984.
https://nsuworks.nova.edu/hcbe_facarticles/984