Potential of the Internet as a Retailing Channel in South Africa

Author(s)

Russell Abratt, Nova Southeastern UniversityFollow
Luis Henriques Da Silva

Document Type

Article

Publication Title

Journal of African Business

ISSN

1522-9076

Publication Date

2002

Abstract/Excerpt

This study examines the factors affecting retailers perceptions of the Internet as a potential retail channel. It examines the environmental factors as well as the organizational factors impacting on the potential of Internet retailing. Results are reported from 102 South African retailing chain organizations across all categories. The authors discuss the results and provide some guiding points for retailers who intend to use the Internet as a retailing channel in the future.

DOI

https://doi.org/10.1300/J156v03n03_05

Volume

3

Issue

3

First Page

69

Last Page

90

NSUWorks Citation

Abratt, Russell and Da Silva, Luis Henriques, "Potential of the Internet as a Retailing Channel in South Africa" (2002). HCBE Faculty Articles. 975.
https://nsuworks.nova.edu/hcbe_facarticles/975