"Managing Co-Branding Strategies: Global Brands into Local Markets" by Russell Abratt and Patience Motlana

HCBE Faculty Articles

Title

Managing Co-Branding Strategies: Global Brands into Local Markets

Author(s)

Russell Abratt, Nova Southeastern UniversityFollow
Patience Motlana

Document Type

Article

Publication Date

9-2002

Publication Title

Business Horizons

ISSN or ISBN

0007-6813

Volume

Issue/Number

First Page

Last Page

DOI

10.1016/S0007-6813(02)00242-2

NSUWorks Citation

Abratt, Russell and Motlana, Patience, "Managing Co-Branding Strategies: Global Brands into Local Markets" (2002). HCBE Faculty Articles. 976.
https://nsuworks.nova.edu/hcbe_facarticles/976

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