HCBE Faculty Articles

Managing Co-Branding Strategies: Global Brands into Local Markets

Document Type

Article

Publication Title

Business Horizons

ISSN

0007-6813

Publication Date

9-2002

DOI

https://doi.org/10.1016/S0007-6813(02)00242-2

Volume

45

Issue

5

First Page

43

Last Page

50

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