Managing Co-Branding Strategies: Global Brands into Local Markets

Author(s)

Russell Abratt, Nova Southeastern UniversityFollow
Patience Motlana

Document Type

Article

Publication Title

Business Horizons

ISSN

0007-6813

Publication Date

9-2002

DOI

https://doi.org/10.1016/S0007-6813(02)00242-2

Volume

45

Issue

5

First Page

43

Last Page

50

NSUWorks Citation

Abratt, Russell and Motlana, Patience, "Managing Co-Branding Strategies: Global Brands into Local Markets" (2002). HCBE Faculty Articles. 976.
https://nsuworks.nova.edu/hcbe_facarticles/976