Understanding Factors Affecting Salespeople’s Perceptions of Ethical Behavior in South Africa

Author(s)

Russell Abratt, Nova Southeastern UniversityFollow
Neale Penman, University of the Witwatersrand, Johannesburg

Document Type

Article

Publication Title

Journal of Business Ethics

ISSN

0167-4544

Publication Date

2-2002

Abstract/Excerpt

Sales professionals have been frequent targets of ethical criticism. This paper reports on a survey on ethics of sales professionals in South Africa. The results revealed salespeople’s views on controversial sales practices that involve direct monetary consequences; on practices that adversely affect customers, employers and competitors; and on sales peoples sensitization of ethical issues. Stealing from a competitor at a trade show was viewed as the most unethical of the scenarios, while phone sabotage and lying to a customer were held to be the next most unethical scenarios. Analysis of the results lead to a discussion of the implications for sales management. Ethical perceptions were affected by financial considerations. Marketing and Sales Managers will have to review their approach to training in sales ethics as well as how sales professionals implement the market driven approach.

Volume

35

Issue

4

First Page

269

Last Page

380

NSUWorks Citation

Abratt, Russell and Penman, Neale, "Understanding Factors Affecting Salespeople’s Perceptions of Ethical Behavior in South Africa" (2002). HCBE Faculty Articles. 974.
https://nsuworks.nova.edu/hcbe_facarticles/974