HCBE Faculty Articles
Title
Potential of the Internet as a Retailing Channel in South Africa
Document Type
Article
Publication Date
2002
Publication Title
Journal of African Business
ISSN or ISBN
1522-9076
Volume
3
Issue/Number
3
First Page
69
Last Page
90
Abstract/Excerpt
This study examines the factors affecting retailers perceptions of the Internet as a potential retail channel. It examines the environmental factors as well as the organizational factors impacting on the potential of Internet retailing. Results are reported from 102 South African retailing chain organizations across all categories. The authors discuss the results and provide some guiding points for retailers who intend to use the Internet as a retailing channel in the future.
DOI
10.1300/J156v03n03_05
NSUWorks Citation
Abratt, Russell and Da Silva, Luis Henriques, "Potential of the Internet as a Retailing Channel in South Africa" (2002). HCBE Faculty Articles. 975.
https://nsuworks.nova.edu/hcbe_facarticles/975
