HCBE Faculty Articles

Title

Potential of the Internet as a Retailing Channel in South Africa

Document Type

Article

Date

2002

Publication Title

Journal of African Business

ISSN or ISBN

1522-9076

Volume

3

Issue

3

First Page

69

Last Page

90

Description

This study examines the factors affecting retailers perceptions of the Internet as a potential retail channel. It examines the environmental factors as well as the organizational factors impacting on the potential of Internet retailing. Results are reported from 102 South African retailing chain organizations across all categories. The authors discuss the results and provide some guiding points for retailers who intend to use the Internet as a retailing channel in the future.

DOI

10.1300/J156v03n03_05

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