Potential of the Internet as a Retailing Channel in South Africa
Journal of African Business
ISSN or ISBN
This study examines the factors affecting retailers perceptions of the Internet as a potential retail channel. It examines the environmental factors as well as the organizational factors impacting on the potential of Internet retailing. Results are reported from 102 South African retailing chain organizations across all categories. The authors discuss the results and provide some guiding points for retailers who intend to use the Internet as a retailing channel in the future.
Abratt, Russell and Da Silva, Luis Henriques, "Potential of the Internet as a Retailing Channel in South Africa" (2002). HCBE Faculty Articles. 975.