Title
Minority, Millennial Graphic Designers Say No to the ‘Road to Hell’
Document Type
Article
Publication Date
11-28-2019
Publication Title
Design and Culture
Keywords
Responsible design, Ethics, Design for good, AIGA design census, Milton Glaser, Road to Hell
ISSN
1754-7075
Volume
12
Issue/No.
1
First Page
31
Last Page
55
Abstract
Milton Glaser’s ‘Road to Hell’ test is well-known in the responsible design movement, yet under-examined in graphic design literature. Qualitative data from twenty minority,1 millennial designers – who have been historically underrepresented in graphic design discussion – on their responses to Glaser’s test were analyzed alongside quantitative data from the 2017 AIGA Design Census to investigate variables linking and affecting responsible designers. Minority, millennial designers with mid- to upper-class incomes were found to be the most concerned about ethics in design, and affected by personal value systems, the gender pay gap, professional growth, and financial stability. These designers constitute a segment of the industry likely driving advocacy efforts, though the movement as a whole is still struggling.
NSUWorks Citation
Ahmed, M. M. (2019). Minority, Millennial Graphic Designers Say No to the ‘Road to Hell’. Design and Culture, 12 (1), 31-55. https://doi.org/10.1080/17547075.2020.1688042
DOI
10.1080/17547075.2020.1688042
