The Impact of Social Media and Related Technology on the Sales Process: A Qualitative Analysis from the Buyer's Perspective

Event Name/Location

Charleston, SC / 2016

Presentation Date

2016

Document Type

Conference Proceeding

Presenter(s)

James N. Smith, Nova Southeastern UniversityFollow
J. Billups
R. Matthews
S. Wilson

Proceedings Title

Atlantic Marketing Conference 2016

NSUWorks Citation

Smith, James N.; Billups, J.; Matthews, R.; and Wilson, S., "The Impact of Social Media and Related Technology on the Sales Process: A Qualitative Analysis from the Buyer's Perspective" (2016). CCE Faculty Proceedings, Presentations, Speeches and Lectures. 408.
https://nsuworks.nova.edu/gscis_facpres/408