Date

Fall 2023

ESRP 9000 Professor

Gina L. Peyton, Ed.D.

ESRP 9001 Professor

Gina L. Peyton, Ed.D.

Executive Summary

Engaging in the Strategic Research Project (SRP) process has been instrumental in unveiling and addressing the critical issue of teacher shortages in Broward County Public Schools (BCPS). Through a rigorous SWOT analysis, the severity of this challenge to the educational system and student development has been identified. The district faces the significant threat of attracting and retaining highly qualified educators to bridge the teacher shortage gap, provide quality education for all students, and ensure a conducive learning environment. Exploring potential solutions, four strategic options were considered: Strengthening Teacher Recruitment Efforts, Investing in Professional Development, Increasing Competitive Compensation, and Strengthening Community Partnerships. These solutions align with BCPS’s strengths and opportunities while addressing weaknesses and mitigating threats identified in the SWOT analysis.

A Quantitative Strategic Planning Matrix (QSPM) analysis compared the attractiveness of two key strategies: "Improving Reputation Through Creating a Supportive Work Environment" and "Marketing on Social Media." The latter emerged as the more attractive option, with a higher Total Attractiveness Score (TAS) of 6.17, indicating its potential to effectively position BCPS in the job market, attract top-tier talent, and gain a competitive edge. The decision to prioritize the "Marketing on Social Media" strategy is grounded in its exceptional alignment with external opportunities, as reflected in its high QSPM score. The implementation plan for this strategy comprises five key steps: choosing the right platforms, creating engaging content, enhancing community engagement, collaborating with influencers, and monitoring and responding to feedback. Each step is assigned to a responsible individual with a specified timeline for completion. Monitoring the action plan’s effectiveness and highlighting district incentives in the social media recruitment strategy are recommended for future considerations. Additionally, highlighting district incentives as part of the social media recruitment strategy could enhance its overall effectiveness.

In conclusion, the "Marketing on Social Media" strategy offers BCPS a groundbreaking approach to modern recruitment, tapping into a vast pool of potential educators and providing a competitive edge in attracting top talent. Implementing this strategy strategically aligns with BCPS’s values and vision, ultimately benefiting the student community.

Document Type

Strategic Research Project-NSU Access Only

Degree Name

Doctor of Education (EdD)

College

Abraham S. Fischler College of Education

Language

English

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