Title
On Interpretive Interactionism and The Practice Of Interpretive Consumer Research
Location
2081
Format Type
Paper
Start Date
January 2015
End Date
January 2015
Abstract
Many phenomena of consumption are not observed through a positivistic perspective. It had remained without inquiry due a lack of interest of the academic community, or due methodology limitations. Interpretive Interactionism has offered adequate options of inquiry, organization and operation for my research on the feeling of shame associated to consumption. In this paper I present my experience and practical methodological consequences of using this approach in an academic consumer research.
On Interpretive Interactionism and The Practice Of Interpretive Consumer Research
2081
Many phenomena of consumption are not observed through a positivistic perspective. It had remained without inquiry due a lack of interest of the academic community, or due methodology limitations. Interpretive Interactionism has offered adequate options of inquiry, organization and operation for my research on the feeling of shame associated to consumption. In this paper I present my experience and practical methodological consequences of using this approach in an academic consumer research.
Comments
Breakout Session E