Self-Monitoring and Consumer Behavior

Authors

Sue-Ellen Kjeldal, University of New EnglandFollow

Abstract

In the present research, the relationship between the psychological construct of self-monitoring (Snyder, 1974) and consumer behavior is investigated. The word association study undertaken for the present paper was deliberately unstructured. This type of methodology provides respondents with a context free environment in which contents of fruit and vegetable knowledge structures can be elicited. This is the first such study that examines self-monitoring in a free-recall situation, and the results are instructive in providing more information on the specific nature of self-monitoring effects. Furthermore, the results of this study demonstrate a relationship between two sub-disciplines of psychology, namely self-monitoring (Snyder, 1974) and decision-making (Damasio, 1994; Epstein, 1997; Hammond, 1996).

Keywords

Self-Monitoring, Decision-Making, Word Association, Consumer Behavior

Publication Date

9-1-2003

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2003.1876

Recommended APA Citation

Kjeldal, S. (2003). Self-Monitoring and Consumer Behavior. The Qualitative Report, 8(3), 353-376. https://doi.org/10.46743/2160-3715/2003.1876