Use of Focus Groups in Survey Item Development

Authors

Sylvia C. Nassar-McMillan, University of North Carolina at CharlotteFollow
L. Dianne Borders, University of North Carolina at Greensboro

Abstract

Focus groups are rapidly gaining popularity as a field research tool. This technique can be particularly effective in survey item development, as illustrated here via development of the Volunteer Work Behaviors Questionnaire. The steps involved in this process, ranging from item generation to finalizing logistics, are outlined. Implications for further research are proposed.

Keywords

qualitative research

Acknowledgements

The authors wish to thank Sandy Leonard for her assistance in analyzing focus group content, and to David Morgan for his comments on an earlier draft of this manuscript.

Publication Date

3-1-2002

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2002.1987

Recommended APA Citation

Nassar-McMillan, S. C., & Borders, L. D. (2002). Use of Focus Groups in Survey Item Development. The Qualitative Report, 7(1), 1-12. https://doi.org/10.46743/2160-3715/2002.1987