Media Ethnography: Demands Alternative

Authors

Bishal Kumar Bhandari Mr, Kathmandu UniversityFollow

Abstract

The heart and soul of ethnography lies in anthropological study within specific caste, ethnicity, and gender. In mass media research, the anthropological ethnography dominates through some of the aspects that focuses on geographical locations and ethnicity which is not relevant in the age of media and technology. The mass media has gained its own gravity, uniqueness, and distinctiveness at present as it fulfills the need and interest of individuals/society. As such fieldwork, participants, and positioning a debate within the realm of “anthropological ethnography” is not sufficient to understand the subjectivities of mass media. In such a context, this article analyzes and presents field, fieldwork strategies, participants’ and researchers’ roles that demands wideness in mass media research.

Keywords

Media Ethnography, Fieldwork, Insider and Outsider Dilemma

Author Bio(s)

Bishal Kumar Bhandari is currently a Ph.D. Fellow in School of Education, Kathmandu University (KUSOED). He did his post-graduation in Sociology from Nepal. He is an experienced communication expert and has worked in media for more than 15 years. Further, he has been engaged as a researcher in the anti-corruption, education and development sectors. Correspondence regarding this article can be addressed directly to: bishalkumarbhandari@gmail.com.

Publication Date

1-27-2019

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2019.3014

Recommended APA Citation

Bhandari, B. K. (2019). Media Ethnography: Demands Alternative. The Qualitative Report, 24(1), 193-203. https://doi.org/10.46743/2160-3715/2019.3014