In this review I provide a glimpse into the key elements critical to effective focus group research from the perspective of experts Martha Carey and Jo - Ellen Asbury. The authors ’ intent is to promote the value of focus group research as an effective and rigorous form of research, if done right.
Qualitative Research, Focus Group Research, Novice Researchers, Experienced Researchers
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Recommended APA Citation
Waingort, E. (2013). Everything You Always Wanted to Know about Focus Group Research but Were Afraid to Ask. The Qualitative Report, 18(32), 1-3. Retrieved from http://nsuworks.nova.edu/tqr/vol18/iss32/3