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Abstract

In this review I provide a glimpse into the key elements critical to effective focus group research from the perspective of experts Martha Carey and Jo - Ellen Asbury. The authors ’ intent is to promote the value of focus group research as an effective and rigorous form of research, if done right.

Keywords

Qualitative Research, Focus Group Research, Novice Researchers, Experienced Researchers

Publication Date

8-12-2013

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

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