Everything You Always Wanted to Know about Focus Group Research but Were Afraid to Ask

Authors

Elisa Waingort, University of South AustraliaFollow

Abstract

In this review I provide a glimpse into the key elements critical to effective focus group research from the perspective of experts Martha Carey and Jo - Ellen Asbury. The authors ’ intent is to promote the value of focus group research as an effective and rigorous form of research, if done right.

Keywords

Qualitative Research, Focus Group Research, Novice Researchers, Experienced Researchers

Publication Date

8-12-2013

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2013.1482

Recommended APA Citation

Waingort, E. (2013). Everything You Always Wanted to Know about Focus Group Research but Were Afraid to Ask. The Qualitative Report, 18(32), 1-3. https://doi.org/10.46743/2160-3715/2013.1482