Issues in the Analysis of Focus Groups: Generalisability, Quantifiability, Treatment of Context and Quotations

Authors

Lilla Vicsek, Corvinus University of BudapestFollow

Abstract

In this paper I discuss some concerns related to the analysis of focus groups: (a) the issue of generalisation; (b) the problems of using numbers and quantifying in the analysis; (c) how the concrete situation of the focus groups could be included in the analysis, and (d) what formats can be used when quoting from focus groups. Problems with respect to generalisation are discussed; types of generalisation are presented which can be used in focus group research. Arguments are made against using a primarily quantitative perspective in the evaluation of focus group data. It is argued that the situation of the particular group discussion should be taken into account in the analysis. A scheme for analysis that has been developed by the author is presented. Suggestions are made for the characteristics of the quotations in the analyses.

Keywords

Focus Group, Analysis, Methodology, Generalisation, Quantifiability, Quotations, and Context

Publication Date

1-1-2010

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2010.1143

Recommended APA Citation

Vicsek, L. (2010). Issues in the Analysis of Focus Groups: Generalisability, Quantifiability, Treatment of Context and Quotations. The Qualitative Report, 15(1), 122-141. https://doi.org/10.46743/2160-3715/2010.1143