Date of Award
2003
Document Type
Dissertation
Degree Name
Doctor of Education
Department
Program for Educational Leaders
Advisor
Kenneth Bush
Committee Member
Charles Amuso
Committee Member
Barbara Packer
Keywords
administrator support, administrators, benefits, budgeting, Community Christian School, elementary secondary education, enrollment, evaluation, faculty attitudes, faculty morale, faculty salaries, faculty turnover, group meetings, high school instruction, individual meetings, marketing, marketing plan, nonpublic education, nonpublic schools, parent concerns, private education, school finance, staff evaluation, staff instability, student recruitment, teacher administrator relationship, teacher quality, teacher salaries, teacher turnover, teachers
Abstract
This report describes a program to increase enrollment at Community Christian School (CCS). For the years 2000-2002, enrollment declined from a high of 243 to 200 students. As part of the problem, the faculty turnover was high, creating instability with the staff and concern on the part of parents. CCS had a faculty turnover rate of 48% and 45% for the same 2 years. Other possible causes included insufficient marketing of the school, weak instruction in the high school, low faculty salaries, and insufficient interaction between the administrators and the faculty.
A more definitive marketing plan was developed to be implemented and then refined throughout the 2001-2002 school year. Strategies related to the teaching staff included an ongoing process of evaluation in order to improve instruction. Additionally, the salary scale and other benefits were evaluated in order to produce a better environment for the teaching staff. The administrators provided more support to the staff through scheduled meetings, both on an individual basis as well as in groups.