Social Media: A Qualitative Inquiry to Advantages and Disadvantages for Business Organizations
Location
2078
Format Type
Paper
Start Date
January 2015
End Date
January 2015
Abstract
Views about the use of social media in businesses are contradictory. This research work expands the knowledge by using qualitative approach and explores the use of social media in business organizations. Data collection included 109 business professionals in Pakistan. We transcribed the interviews and used thematic network approach to develop organizing and basic themes following global theme of social media. The findings include two organizing themes: (a) advantages of social media, followed by ten basic themes (b) disadvantages of social media, followed by five basic themes. One conclusion that we draw on the basis of qualitative inquiry is the need for serious consideration by business professionals to supplement pluses making the business outperform market. Further, the authors describe some negatives associated with social media.
Social Media: A Qualitative Inquiry to Advantages and Disadvantages for Business Organizations
2078
Views about the use of social media in businesses are contradictory. This research work expands the knowledge by using qualitative approach and explores the use of social media in business organizations. Data collection included 109 business professionals in Pakistan. We transcribed the interviews and used thematic network approach to develop organizing and basic themes following global theme of social media. The findings include two organizing themes: (a) advantages of social media, followed by ten basic themes (b) disadvantages of social media, followed by five basic themes. One conclusion that we draw on the basis of qualitative inquiry is the need for serious consideration by business professionals to supplement pluses making the business outperform market. Further, the authors describe some negatives associated with social media.
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