Looking Forward: Technology and the Birth of Ideas
Location
Room 2057
Format Type
Paper
Start Date
January 2013
End Date
January 2013
Abstract
Through in-depth Skype interviews and video-recorded classroom observations we explored how institutions integrate technological advances into creative advertising courses. Our study was carried out with students from various portfolio schools nationally and internationally. The fast paced development of technology is forcing institutions to teach as the latest tools emerge; with no precedent in the literature, we examined how such changes affect the creation of ideas.
Looking Forward: Technology and the Birth of Ideas
Room 2057
Through in-depth Skype interviews and video-recorded classroom observations we explored how institutions integrate technological advances into creative advertising courses. Our study was carried out with students from various portfolio schools nationally and internationally. The fast paced development of technology is forcing institutions to teach as the latest tools emerge; with no precedent in the literature, we examined how such changes affect the creation of ideas.
Comments
Breakout Session E