Effective Use for Design
Abstract
Flyers, which foster human connection and communication, are integral when looking at human interaction throughout various stages of life. They require a balance between attractability and simplicity through both words and visuals, and they can create and/or foster a space for discussion and discourse. In this study, I examine the relationship between texts, visuals, phrasing, and audience in the process of making flyers. Relevant scholarship suggests that the wording/framing on the flier has a large part in whether people are influenced by it. Using my own primary research methods, I also found that participants paid a lot of attention to the images, colors, and lettering on the flyers. In other words, the visual and textual appeal of the flier has to be easily digestible. Readers can use this information to create more appealing and digestible flyers.
Faculty Sponsors
Dr. Logan Bearden
Project Type
Event
Location
Alvin Sherman Library
Start Date
4-3-2024 12:30 PM
End Date
4-4-2024 1:30 PM
Effective Use for Design
Alvin Sherman Library
Flyers, which foster human connection and communication, are integral when looking at human interaction throughout various stages of life. They require a balance between attractability and simplicity through both words and visuals, and they can create and/or foster a space for discussion and discourse. In this study, I examine the relationship between texts, visuals, phrasing, and audience in the process of making flyers. Relevant scholarship suggests that the wording/framing on the flier has a large part in whether people are influenced by it. Using my own primary research methods, I also found that participants paid a lot of attention to the images, colors, and lettering on the flyers. In other words, the visual and textual appeal of the flier has to be easily digestible. Readers can use this information to create more appealing and digestible flyers.
