The Impact of NSU's Social Media on Recruitment
Abstract
Currently, universities are relying on social media to recruit future students, and scholarship points to brand awareness leading to higher enrollment (Mindzak et al, 2022; Roya-Velo & Hünermund, 2016). Currently, NSU uses multiple forms of social media to communicate with and recruit students for general enrollment and for more specific departments or programs; however, it is not well known how impactful that presence is on new student enrollment. This project will examine NSU’s social media presence and its influence on current student enrollment by analyzing a corpus of texts compiled from comments on the @NSUFlorida Instagram account and collecting responses from current NSU freshman and sophomore students via a mixed-methods survey. The poster presentation will display show information derived from application years 2020-2022 generated from both negative and positive comments left on NSU’s official Instagram account and how that compares to currently enrolled students’ feedback on how NSU’s social media presence influence their decision to enroll.
Faculty Sponsors
Dr. Adele Leon
Project Type
Event
Location
Alvin Sherman Library
Start Date
4-5-2023 12:00 PM
End Date
4-6-2023 4:00 PM
The Impact of NSU's Social Media on Recruitment
Alvin Sherman Library
Currently, universities are relying on social media to recruit future students, and scholarship points to brand awareness leading to higher enrollment (Mindzak et al, 2022; Roya-Velo & Hünermund, 2016). Currently, NSU uses multiple forms of social media to communicate with and recruit students for general enrollment and for more specific departments or programs; however, it is not well known how impactful that presence is on new student enrollment. This project will examine NSU’s social media presence and its influence on current student enrollment by analyzing a corpus of texts compiled from comments on the @NSUFlorida Instagram account and collecting responses from current NSU freshman and sophomore students via a mixed-methods survey. The poster presentation will display show information derived from application years 2020-2022 generated from both negative and positive comments left on NSU’s official Instagram account and how that compares to currently enrolled students’ feedback on how NSU’s social media presence influence their decision to enroll.
