Abstract
Businesses usually spend significant time, effort and money on e-mail marketing campaigns. They are interested in evaluating the effectiveness of their campaigns, so that future campaigns can be optimized. In this project, we analyze e-mail based advertisement campaign or a specific business. We investigate the relationship between the number of links and the number of clicks in each e-mail campaign using the Pearson and Spearman statistical tests. We show that adding more links in a given e-mail campaign does not increase the user’s interest. We also calculate summary statistics for the number of links and clicks.
Faculty Sponsors
Dr. Saeed Rajput, Dr. Ahmed Albatineh
Project Type
Event
Location
Alvin Sherman Library
Start Date
4-4-2008 12:00 AM
End Date
4-4-2008 12:00 AM
Effectiveness Analysis of Email Marketing Campaigns
Alvin Sherman Library
Businesses usually spend significant time, effort and money on e-mail marketing campaigns. They are interested in evaluating the effectiveness of their campaigns, so that future campaigns can be optimized. In this project, we analyze e-mail based advertisement campaign or a specific business. We investigate the relationship between the number of links and the number of clicks in each e-mail campaign using the Pearson and Spearman statistical tests. We show that adding more links in a given e-mail campaign does not increase the user’s interest. We also calculate summary statistics for the number of links and clicks.
