CAHSS Faculty Books and Book Chapters

The NHL Winter Classic: Nostalgia, Frozen Ponds,  and Brand Recovery

Title

The NHL Winter Classic: Nostalgia, Frozen Ponds, and Brand Recovery

Files

Document Type

Book Chapter

Department

Department of Writing and Communication

Book Title

Branded: branding in sport business

ISBN

978-1611630282

Publication Date

4-15-2018

Publisher

Carolina Academic Press

City

Durham, North Carolina

First Page

337

Last Page

350

Disciplines

Arts and Humanities

The NHL Winter Classic: Nostalgia, Frozen Ponds,  and Brand Recovery
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