Social Media and Communication Centers: An Introduction

Author(s)

Janine Morris, Nova Southeastern UniversityFollow
Whitney Sessa Lehmann, Nova Southeastern UniversityFollow
Kevin Dvorak, Nova Southeastern UniversityFollow

ORCID ID

0000-0002-0319-4918

Publication Title

Communication Center Journal

Publication Date

2019

Abstract

While many communication centers actively use social media to engage with different publics, there is a need for scholarship addressing how centers can best use social media to enhance student professional development, cross-campus connections, branding, and center visibility. This introduction to the CCJ special section on social media and communication centers offers a rationale for centers’ strategic incorporation of social media platforms. In particular, we discuss the importance of strategic branding, engaging different publics, and using social media to enhance consultant professional development as key features of social media use by communication center professionals.

Volume

5

Issue

1

First Page

102

Last Page

112

NSUWorks Citation

Morris, J., Lehmann, W. S., & Dvorak, K. (2019). Social Media and Communication Centers: An Introduction. Communication Center Journal, 5 (1), 102-112. Retrieved from https://nsuworks.nova.edu/shss_facarticles/818