CAHSS Faculty Articles

Title

Spectacularized Sport: Understanding the Invention of a Nostalgic, Commodified Sporting Event

Department

Department of Writing and Communication

Publication Date

1-1-2011

Publication Title

International Journal of Sport Communication

ISSN

1936-3915

Volume

4

Issue/No.

1

First Page

1

Last Page

19

Abstract

This analysis examines the commodification of the 2009 National Hockey League (NHL) Winter Classic, a professional outdoor hockey game staged in Chicago, IL, at Wrigley Field. Given the dynamic relationship between sports and corporate sponsorship, ratings, merchandise, and broadcast-rights contracts, it is critical to understand how the principles of late capitalism influence both the sport and fans in increasingly controlling ways. As a result, this study combines an understanding of the principles of production and consumption, examining how economic principles manifested themselves in the commodification of nostalgic elements and made the NHL Winter Classic the sport’s most lucrative event in decades.

ORCID ID

0000-0001-5001-7175

DOI

10.1123/ijsc.4.1.1

Peer Reviewed

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