CAHSS Faculty Articles
Spectacularized Sport: Understanding the Invention of a Nostalgic, Commodified Sporting Event
ORCID ID
0000-0001-5001-7175
Publication Title
International Journal of Sport Communication
ISSN
1936-3915
Publication Date
1-1-2011
Abstract
This analysis examines the commodification of the 2009 National Hockey League (NHL) Winter Classic, a professional outdoor hockey game staged in Chicago, IL, at Wrigley Field. Given the dynamic relationship between sports and corporate sponsorship, ratings, merchandise, and broadcast-rights contracts, it is critical to understand how the principles of late capitalism influence both the sport and fans in increasingly controlling ways. As a result, this study combines an understanding of the principles of production and consumption, examining how economic principles manifested themselves in the commodification of nostalgic elements and made the NHL Winter Classic the sport’s most lucrative event in decades.
DOI
10.1123/ijsc.4.1.1
Volume
4
Issue
1
First Page
1
Last Page
19
NSUWorks Citation
Andon, S., & Houck, D. W. (2011). Spectacularized Sport: Understanding the Invention of a Nostalgic, Commodified Sporting Event. International Journal of Sport Communication, 4 (1), 1-19. https://doi.org/10.1123/ijsc.4.1.1
