CAHSS Faculty Articles
Title
Targeting Millennials: Social Media Strategies within Higher Education
Department
Department of Writing and Communication
Publication Date
2015
Publication Title
College and University
ISSN
0010-0889
Volume
90
Issue/No.
1
First Page
2
Last Page
11
Abstract
Using a quantitative survey method with an online questionnaire as the data collection tool, the author surveyed 189 social media managers working at American Higher Education institutions to identify forms of social media in use, along with the most popular strategies that colleges and universities use with Facebook.
NSUWorks Citation
Sessa, W. L. (2015). Targeting Millennials: Social Media Strategies within Higher Education. College and University, 90 (1), 2-11. Retrieved from https://nsuworks.nova.edu/shss_facarticles/543