Targeting Millennials: Social Media Strategies within Higher Education
Department of Writing and Communication
College and University
Using a quantitative survey method with an online questionnaire as the data collection tool, the author surveyed 189 social media managers working at American Higher Education institutions to identify forms of social media in use, along with the most popular strategies that colleges and universities use with Facebook.
Sessa, W. L. (2015). Targeting Millennials: Social Media Strategies within Higher Education. College and University, 90 (1), 2-11. Retrieved from https://nsuworks.nova.edu/shss_facarticles/543