CAHSS Faculty Articles

Title

Targeting Millennials: Social Media Strategies within Higher Education

Department

Department of Writing and Communication

Publication Date

2015

Publication Title

College and University

ISSN

0010-0889

Volume

90

Issue/No.

1

First Page

2

Last Page

11

Abstract

Using a quantitative survey method with an online questionnaire as the data collection tool, the author surveyed 189 social media managers working at American Higher Education institutions to identify forms of social media in use, along with the most popular strategies that colleges and universities use with Facebook.

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