Targeting Millennials: Social Media Strategies within Higher Education

Author(s)

Whitney L. Sessa, Nova Southeastern UniversityFollow

Publication Title

College and University

ISSN

0010-0889

Publication Date

2015

Abstract

Using a quantitative survey method with an online questionnaire as the data collection tool, the author surveyed 189 social media managers working at American Higher Education institutions to identify forms of social media in use, along with the most popular strategies that colleges and universities use with Facebook.

Volume

90

Issue

1

First Page

2

Last Page

11

NSUWorks Citation

Sessa, W. L. (2015). Targeting Millennials: Social Media Strategies within Higher Education. College and University, 90 (1), 2-11. Retrieved from https://nsuworks.nova.edu/shss_facarticles/543