Event Title

Quantifying Feelings Through Text: The Role of Sentiment Analysis in Qualitative Research

Description

Sentiment analysis is a technique to quantify how users feel through the direct analysis of unstructured text data like restaurant reviews or open-ended survey responses. The application of this powerful computational technique to the fields of user research, marketing analytics, and qualitative social science research will be presented.

Presenter Bio

Francisco is an undergraduate senior majoring in Behavioral Neuroscience and minoring in Applied Statistics at Nova Southeastern University.

Date of Event

Tuesday, November 28

Location

Mailman Hollywood Auditorium

Share

COinS
 
Nov 28th, 12:00 PM Nov 28th, 1:00 PM

Quantifying Feelings Through Text: The Role of Sentiment Analysis in Qualitative Research

Mailman Hollywood Auditorium

Sentiment analysis is a technique to quantify how users feel through the direct analysis of unstructured text data like restaurant reviews or open-ended survey responses. The application of this powerful computational technique to the fields of user research, marketing analytics, and qualitative social science research will be presented.