Quantifying Feelings Through Text: The Role of Sentiment Analysis in Qualitative Research
Description
Sentiment analysis is a technique to quantify how users feel through the direct analysis of unstructured text data like restaurant reviews or open-ended survey responses. The application of this powerful computational technique to the fields of user research, marketing analytics, and qualitative social science research will be presented.
Date of Event
Tuesday, November 28
Location
Mailman Hollywood Auditorium
Quantifying Feelings Through Text: The Role of Sentiment Analysis in Qualitative Research
Mailman Hollywood Auditorium
Sentiment analysis is a technique to quantify how users feel through the direct analysis of unstructured text data like restaurant reviews or open-ended survey responses. The application of this powerful computational technique to the fields of user research, marketing analytics, and qualitative social science research will be presented.
Presenter Bio
Francisco is an undergraduate senior majoring in Behavioral Neuroscience and minoring in Applied Statistics at Nova Southeastern University.