Faculty Scholarship
Document Type
Article
Publication Date
1-1-2012
Abstract
In the globalized media marketplace, intellectual property rights of copyright, trademark, trade secret and identity interests remain the critical building-blocks of property interests and business structures. At the same time, traditional media categories are blurring as projects are increasingly created as transmedia social audience engagement platforms.
Publication Title
Journal of Intellectual Property Rights
First Page
443
NSUWorks Citation
Jon M. Garon,
The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment, 17
Journal of Intellectual Property Rights
443
(2012),
Available at: https://nsuworks.nova.edu/law_facarticles/76
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