Faculty Scholarship
Document Type
Book Chapter
Publication Date
January 2018
Abstract
This article is part of a series of book excerpts from The Entrepreneur’s Intellectual Property & Business Handbook, which provides the business, strategy, and legal reference guide for start-ups and small businesses. Since the restaurant business is a highly competitive sector with high risks, a large failure rate, and a product difficult to customize, it seems appropriate that restaurants provide the leading examples in how best to apply trademarks, copyrights, trade secrets, and publicity rights to create relevance and exclusivity as a way to gain market share and financial success.
Publication Title
The Entrepreneur’s Intellectual Property & Business Handbook
NSUWorks Citation
Jon Garon,
"Exclusivity in Retail: the Restaurant Business" in The Entrepreneur’s Intellectual Property & Business Handbook
The Entrepreneur’s Intellectual Property & Business Handbook
(2018),
Available at: https://nsuworks.nova.edu/law_facarticles/330