Faculty Articles

Title

DirecTV Consumer Contract: A Case Study

ISBN or ISSN

2156-8626

Publication Title

Journal of Business Studies Quarterly

Volume

8

Issue

2

Publication Date / Copyright Date

12-2016

First Page

90

Last Page

101

Publisher

Journal of Business Studies Quarterly

Abstract

Steve McQueen's wife is ready to switch from a Netflix exclusive household, to a cable/dish centered entertainment choice. There are many cable/dish choices to choose from in the South Florida market. DirecTV is a dish centered entertainment medium. This company offers many packages to choose from with a focus on sports packages. They also offer HBO, and Cinemax among other movie services. DVR equipment is offered by the company with an additional service fee. Many cable companies offer similar packages in the South Florida area. This case will follow Steve's journey to make the decision to commit to a cable/dish service.

Disciplines

Medicine and Health Sciences | Pharmacy and Pharmaceutical Sciences

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